As interest in Myroo Skincare grows we are increasingly being approached by overseas consumers and retailers looking to buy or stock our products.
In order to help us plan our approach to our export journey we reached out for some help from the Export Exchange.The Export Exchange is a free network service which was recently set up to help businesses in the Leeds City Region who are starting to export.
The service matches patrons or companies experienced in export who have well developed overseas markets with businesses who are looking to grow their overseas sales.
So we recently had the pleasure of meeting Katharine Scott from the International Sales Team within Suma Co-op, a natural food wholesaler.
As an experienced exporter Suma kindly offered to share their knowledge and tips with us on growing our export markets. We met them at their HQ in Elland near Halifax.
On 15th September Suma are celebrating 40 years in business and this year they were also voted Leading Co-operative of the Year.
The Suma Co-operative is an ethical business specialising in vegetarian, fairly traded, organic, ethical and natural products. As a co-operative it has a very interesting business model.
We wholeheartedly support the ethics that Suma operate. They are a vegetarian business which echoes with us since Myroo products are vegan and plant based and do not involve any animal testing nor do they contain any animal derived ingredients.
In contrast with many traditional corporate environments Suma operates a democratic system of management with equal pay and isn’t bound by the conventional notions of hierarchy. Suma is part of the wider network of almost 7,000 UK co-operatives and as a workers’ co-operative the business is jointly owned and managed by its members.
Its family of members share and rotate job roles so everyone gets to know how different parts of the business operate. This multi-skilling provides for great variety and a way to learn something new everyday.
Suma is helping meet the increasing demand from consumers for vegan, gluten free, dairy free and organic food as more and more consumers become better informed and want to eat better food.
More people are recognising that their lifestyle has an impact on the environment. Making even small changes in the products we buy and the food we eat can make a positive contribution to reducing environmental impact.
Suma also supports a great blogger network and you can find some fantastic vegetarian and vegan recipes to enjoy as Autumn approaches including Little Miss Meat Free, The Circus Gardener and The Balanced Vegan.
Congratulations Suma and here’s to another 40 years of co-operation.