Traditionally niche, veganism is exploding as a lifestyle choice that is healthier, better for the planet and of course cruelty free. Being a vegan isn’t just about food, for most vegans it means avoiding all products that use animal ingredients or involve cruelty to animals, according to The Vegan Society, “Veganism is a way of living which seeks to exclude...all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.”
As well as the massive rise in vegan food brands there is an increasing demand for vegan skincare products which use only natural plant based ingredients and can clearly demonstrate their provenance and provide proof that they are not tested on animals and are cruelty-free. Customers understand that there is just no need for animal products in skincare and are seeking brands that share those values.
The same healthy mix of fruit and vegetables that can be found in a vegan diet also forms an essential part of the formulations that make up Myroo vegan skincare. We understand that vegans want the same certainty of the ingredients they use on their skin as they would for the food they eat.
And the benefits of plant based oils in vegan skincare are just as amazing as when they are eaten.
Take for example Myroo Fragrance Free Facial Cleanser which contains Starflower Oil, also known as Borage, which helps reduce water loss, restoring skin smoothness and flexibility. This Is also useful for repair and maintenance of skin tissue. It also contains Safflower Oil which soothes irritated skin and aids skin hydration.
And Myroo Hand Treat Fragrance Free is a vegan skincare product suitable for all skin types but especially dry, and sensitive skin, including dermatitis, eczema and psoriasis. It is Natural, Gluten Free, Nut Free, Organic and Vegan. It contains Avocado Butter is rich in vitamins A, B1, B2, D, and E and leaves skin restored. It also contains Coconut Oil which is ideal for sensitive skin and forms an invisible barrier, protecting skin from further damage.
It nourishes and replenishes leaving skin soothed and restored. It absorbs quickly and feeds skin with antioxidants, omega oils vitamins and minerals. It aids cell regeneration leaving skin smoother and softer. The formulation is concentrated, containing no water, so a little goes a long way.
As well as being nut and gluten-free, all Myroo Skincare products are vegan, it’s something that’s really important to us. Myroo Skincare is the UK’s first totally free from skincare brand and is 100% natural and uses no synthetic ingredients at all, just lots of lovely plant based, skin loving, ingredients. In fact we produce vegan skincare products that are free from all 14 food allergens and we offer a fragrance free version of every product that is free from all 26 cosmetic allergens.